Senior software engineer with 15+ years shipping commerce, logistics and AI products at Nike, Apple and Mars. Currently at Walmart International.
Posts
AI Job Cuts Aren't Improving Return
Most companies that cut jobs to make way for AI saw no financial payoff. We are measuring the wrong things, again.
Your Feature Works. Now Break It.
A working happy path is only one part of a reliable product. Bring the QA mindset, and AI, to the failure cases before you build.
Code Was Never the Job
Implementation got cheap. Knowing what to build is the part of engineering that was never automated.



- Ethel M
SureSteps
Track record
15+ years of delivering high-stakes engineering for global leaders and fast-moving startups.
Lead Software Engineer
Architected high-performance, full-stack global commerce interfaces and distributed backend services with Rust and Node.js for Walmart International, driving critical digital shopping experiences for hundreds of millions of peak monthly users in dozens of languages.
- Rust
- Node.js
- Microservices
- Distributed Systems
- Internationalization (i18n)
Head of AI Engineering
Solely architected an enterprise multimodal GenAI platform, engineering custom RAG, high-throughput document extraction, and hybrid retrieval pipelines to power end-to-end intelligent knowledge synthesis.
- Architected the full product end-to-end: responsive web app, cross-platform mobile app, and scalable backend services
- Designed an AI-powered data pipeline for intelligent content analysis, classification, and enrichment
- Integrated Salesforce CRM for seamless customer data sync and automated workflows
- Generative AI
- LLMs
- RAG
- Vector Databases
- Python
- TypeScript
- Next.js
- AWS
Lead Engineer
Led full-stack architecture for Nike’s enterprise athlete dashboards and core services, serving as the foundational upstream data source powering all downstream systems company-wide.
- Architected real-time inventory services handling millions of requests
- Decreased release cycles by 30% through advanced CI/CD automation
- Delivered distributed event-driven workflows using NATS and Node.js
- TypeScript
- React
- Node.js
- DynamoDB
- Event-Driven Architecture
- CI/CD
Lead Engineer
Led full-stack architecture and delivery for M&M'S global e-commerce platform, scaling custom DTC ordering flows to flawlessly support 3M+ peak monthly users.
- Built services reducing packaging processing time by 85%
- Improved uptime to 99.9% across digital storefronts
- Architected delivery ETA engine with sub-40ms response
- React
- Node.js
- Java
- Python
Senior Engineer
Engineered distributed telemetry services and real-time analytics dashboards processing billions of events to power mission-critical observability at massive scale.
- Reduced render time by 40% via virtualized components
- Built shared UI kit used by 200+ apps
- Boosted simulation platform UX through async optimization
- TypeScript
- React
- Node.js
- Distributed Systems
- Observability
- Real-Time Analytics
Senior Engineer
Architected high-velocity warehouse automations that processed over 44 million records yearly and reclaimed 36,000+ hours of team bandwidth with Node.js and TypeScript.
- Built a warehouse management service that cut stock shortages by 25%
- Scaled microservices to handle 20% more warehouse transactions
- Tuned MySQL queries and indexes, boosting database performance by 30%
- Node.js
- TypeScript
- Java
- Microservices
- DynamoDB
- MySQL
Software Engineer
Transformed the company’s tech landscape by rebuilding its entire product suite on React, NestJS, and AWS, architecting unified multi-provider analytics, automated content generation, and cross-platform scheduling to drive massive franchise growth.
- Improved platform performance by 800% and increased user retention by 240%
- Delivered features that helped acquire 1,000 new clients (~$25M ARR)
- Built CI/CD pipelines on Jenkins and GitLab to accelerate releases
- React
- NestJS
- AWS
- Microservices
- CI/CD
- Vue.js
- Laravel
- PHP
Software Engineer
Delivered custom full-stack solutions and modular CMS architectures across client projects using React, TypeScript, Vue, Node/NestJS, and Laravel to streamline content management and messaging systems.
- Designed and shipped tailored solutions in Angular, React, Node.js, and Laravel
- Maintained 99.9% uptime across client production systems
- Delivered e-commerce platforms that boosted client sales by 40%
- React
- TypeScript
- Vue.js
- Node.js
- NestJS
- Laravel
Full Stack Developer
Digitized the shelter's legacy paper operations from scratch by building an AngularJS web app, custom admin dashboard, and multi-source animal adoption API.
- Built a custom adoption portal driving a 72% increase in engagement and 55% more adoptions
- Mobile-optimized UI grew registrations by 65% and volunteer sign-ups by 58%
- Developed secure APIs and payment integration, cutting form errors by 45%
- AngularJS
- Node.js
- REST APIs
Technical stack
The tools I reach for most.
- Frontend architecture
- Building immersive, performant user interfaces with modern frameworks.
- React
- Next.js
- TypeScript
- Tailwind CSS
- AI & automation
- Integrating intelligent agents into business workflows.
- Generative AI
- LLMs
- RAG
- AI Agents
- Vector Databases
- LangChain
- Backend systems
- High-concurrency microservices and robust API design.
- Node.js
- NestJS
- Rust
- Python
- Go
- Cloud infrastructure
- Automated, scalable deployments with 99.9% uptime.
- AWS
- Docker
- Kubernetes
- Terraform
- Data strategy
- Designing high-performance data layers for scale.
- PostgreSQL
- Redis
- Elasticsearch
- DynamoDB
- Leadership & collaboration
- Leading teams, mentoring engineers, and turning business goals into shipped work.
- Technical leadership
- Mentoring
- Stakeholder communication
- Cross-team collaboration

